HSBC ahead of the game with EM-to-EM focus

The bank has held onto the titles of best bank for emerging Europe, the Middle East and Africa currencies, best bank for emerging Latin America currencies and best bank for emerging Asia currencies.

“The big theme this year is EM-to-EM investment; the challenge was recognising this shift in investor allocation to EM and satisfying clients’ needs,” said Mark Johnson, global head of foreign exchange cash trading at the bank in London.
“We are seeing LatAm customers wanting to invest in Asia and

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