SG takes Traiana to boost sales
The products, which automate the give-up of FX prime brokerage deals from executing banks to prime brokers, will go live at SG’s New York office early next year to target North American clients, said Nicholas Solinger, marketing vice-president at Traiana in California.
However, the bank plans to replicate the service elsewhere. "SG CIB is investing in global institutional sales and we realise that technology plays a crucial role in our client service," said Jay Green, head of e-commerce at SG
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