JP Morgan Undertakes Cross-Selling Initiative With Investment Banking
BANKS
NEW YORK--JP Morgan is developing its FX sales capacity to target clients from its investment banking franchise, says Thorkhild Juncker, global head of FX in London. Although the move will not involve hiring additional staff, it will involve developing links with the bank's advisory team and cross selling.
The effort is the culmination of five years of restructuring at JP Morgan to advance its profile as an investment banking player.
"It's becoming a key part of our strategic plan," says Juncker.
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